New partnership and a new showroom in Dubai for Bene.

A fixture in Dubai since 2003, Bene hosted a festive event on 12 December to celebrate the opening of its newest showroom and a new strategic partnership with a2z in Dubai, ringing in the latest phase of its expansion into the Middle East & North Africa region.

Bene Middle East & North Africa, headquartered in Dubai, has experienced a strong and steady momentum since its founding in 2003, enjoying its greatest successes yet in 2014 with the largest contract in the company’s history of more than 225 years and, in 2016, furnishing the world’s first-ever 3D-printed office building.

In line with its aim to expand its business activities in the region, Bene took part for the first time in Downtown Design Dubai, the largest trade fair for design businesses in the Middle East and North Africa, held this year between 14 and 17 November, where it showed off its latest innovations from this past year. A key component of Dubai Design Week, the trade fair is held in the Dubai Design District d3. Bene opened its flagship store here in the pulsing heart of Dubai’s design scene in the summer of 2017, showcasing its forward-thinking office solutions that encourage communication and exchange as well as support management and team work.

The Bene team celebrated 2017’s successes, the new collaborative relationship and the opening of its new flagship store in Dubai, with a grand “Showroom Opening Party” on 12 December 2017. At the centre of the festivities was the latest innovation to come out of Bene’s ideas factory: PIXEL, boxes made from unprocessed pine plywood, which enable countless different configurations for creative interior design, thereby forming the basis for a new corporate meeting culture.