imug was founded in 1992 by Prof. Ursula Hansen, the chair for marketing and consumption at Leibniz University Hanover. In teaching and research, the institute works closely with the economics faculty. imug’s own consultancy also offers services like market research, CSR and marketing advice to companies. It demonstrates how economic, ecological and social objectives can be combined to form a sustainable strategy for success too. Back during Expo 2000, imug and Wilkhahn had already produced the first sustainability report for a German medium-sized company. Gundlach GmbH & Co. KG was there from the word go. It funded a foundation for registered association imug and as a construction company was responsible for expanding the new business premises. “We’ve always drawn on strong partners to collaborate on our vision with us”, explains imug director Jan Devries. “Teamwork is pivotal to sustainable value creation”.

The new premises offer plenty of space for research, consulting and public events like conferences and seminars. Most of the building’s original structure was retained, with the former factory’s interior being turned into modern office space. imug placed significant emphasis on quality and sustainability in the re-designed building. The large window openings, open-plan room designs and transparent glass partitions ensure natural light in abundance. The furniture was all about form following function. With stackable Aline skid-base chairs, the large conference room offers space for up to 80 attendees and can quickly be turned into an area for seminars with Timetable tables.

Cura chairs and Aline bar stools say it’s time to unwind in receptions and informal communication areas. Modus and ON swivel chairs, Neos cantilever chairs and Logon tables lend offices and conference rooms a timeless, appealing look.